12 Marketing Strategies for Financial Advisors (2023)
Gary Vaynerchuk got this pragmatic quote that we adore:
“Market like the year you are in!”
The real kicker is you don't need a degree in marketing to kick things off.
Hiring a marketing agency? Don't even get us started.
Here's some real inspiration for you, dear advisor: The Taylor Method alumni - 1000s of them, are living proof of what's achievable - becoming part of the million-dollar club, and it all boils down to the right marketing strategies.
Speaking of which, in this post, we're dishing out 12 must-have tools for every advisor to have in their marketing toolbox in 2023. They are:
Turn Satisfied Clients into Raving Advocates
Referral marketing remains one of the most potent strategies known to humanity, standing the test of time across various industries.
You don't need to be told - your satisfied clients are your secret weapon! And there is a 92% chance they can succeed in convincing those they know to try out your service.
But here comes the catch - you need to take that first step. Don't be afraid to ask for referrals. Be proactive, and genuine, and let your passion for helping others shine through.
Also, don't forget: happy clients are like an army of brand ambassadors just waiting to spread the word about how awesome you are. But remember, it all starts with delivering excellent services, and at the core of it lies effective fact-finding.
Here's the deal: Join the Taylor Method, where we equip you with powerful fact-finding strategies. These techniques will help you dig deep and uncover your client's true desires and needs, ensuring you meet them with aplomb.
You see, understanding your clients on a profound level allows you to tailor your services perfectly to their unique requirements. When your clients experience such personalized care, they'll become not just satisfied customers, but fervent advocates for your brand.
Captivate Your Audience On Social Media
With an estimated 4.9 billion active users on social platforms in 2023, you've got an absolute goldmine of opportunity waiting for you!
Here's the game plan:
Whether it is Facebook, Twitter, or Instagram, showcase your expertise, share clients' success stories, and drop valuable thoughts that leave them craving for more. Throw in some visually stunning graphics to make them stop mid-scroll, and you've got their attention hooked.
Remember, conversations build connections - so engage, interact, and strive not to leave any questions unanswered. And, if you want to take things up a notch, don't hesitate to put some dollars into targeted ads that'll expand your reach and bring you more leads.
One more thing:
Consistency and authenticity are the keys to success. Stay true to your brand and let your charisma do the talking.
Build Loyal Clients with Persuasive Email Campaigns
You want clients who stick around like glue, right? Then listen up - email campaigns are still effective in 2023 and they can help you stay top of mind. With an astounding average ROI of $36 for every dollar you invest, this is a marketing channel you should consider.
Here's how to make it happen:
Pen captivating subject lines that are like catnip for their curiosity.
Your content? Only the relevant nuggets of financial wisdom that'll impact their lives.
And don't forget the call to action - that's your ticket to their hearts (and wallets).
Automation is your new best friend, so nurture leads on autopilot and watch the loyalty pour in. Analyze your stats, and keep refining your emails for maximum impact.
Engage, Educate, And Entertain with Powerful Videos
Check this out:
In 2022, online videos already captured a staggering 92% of audience reach. Hold up, that's not all - online video is projected to claim a whopping 82.5% of all web traffic. Yes, you heard that right - it's the reigning champion, the king of content on the internet.
You do the math. It is time to get in on the action if you don't already.
First things first:
Educate like a pro. Share bite-sized financial knowledge that is easy to digest.
Sprinkle some storytelling to keep engagement rates high and watch those emotional connections blossom.
Content types could include Q&A sessions, expert interviews, and so on.
Lastly: Make it shareable.
Webinar Mastery: Host Online Events And Attract Quality Leads
On average, 55% of webinar attendees are converted per Zippia.
That's a serious win for any business!
Keep the following in mind to squeeze the most juice out of this marketing medium:
Nail your topic.
Promote, and get those seats filled.
Engage with polls, Q&A sessions, and downloadables.
And remember, it's not all about self-promotion - bring the value, and they'll see you as the trusted authority you are.
Follow up with attendees like a caring friend. Nurture those leads, and you'll create loyal clients who stick with you through thick and thin.
AI-Powered Chat Support
Say hello to the future of customer support: AI-powered chat! This game-changing technology is here to revolutionize how you engage with your clients and prospects.
Picture this: lightning-fast response times, 24/7 availability, and a personalized touch that'll leave your audience in awe. With AI at the helm, your chat support can handle multiple inquiries simultaneously, never leaving anyone hanging.
Networking And Partnerships
Networking allows you to connect with potential clients, industry experts, and like-minded professionals.
Collaborate with Complementary Businesses: Seek partnerships with businesses that complement your services, such as tax professionals, estate planners, or insurance agents. Collaborating with these professionals can open doors to a wider client base and mutually beneficial opportunities.
Guest Speaking Opportunities: Seek out guest speaking opportunities at conferences, seminars, or webinars to further establish your authority and credibility.
Participate in Online Forums: Join online forums and discussion groups related to finance and investments.
Here's how it works:
Geo-fencing technology draws virtual boundaries around specific locations - think busy financial districts, wealthy neighborhoods, or industry events. When your prospects enter these zones with their mobile devices, boom! They receive personalized marketing messages tailored to their location.
It's like reading their minds!
Geo-fencing allows you to deliver targeted ads, special offers, and event invitations that speak directly to their needs and interests.
Influence Amplification: Leverage Power Players And Expand Your Reach
Here's the gist: Identify power players in your industry - think renowned financial experts, thought leaders, and influential personalities. Partner up, collaborate, and let their aura rub off on you. By associating with authority figures, you'll gain instant credibility and authority in the eyes of your audience.
But it doesn't stop there: Power players have their loyal following, and tapping into their audience will expose you to a whole new pool of prospects. It's a win-win!
And don't forget the power of social proof - when these influencers vouch for your services, you become the go-to financial advisor for their fans.
Dominate Your Local Market And Be The Trusted Advisor
In a world dominated by impersonal corporations, community involvement sets you apart as a business with heart and soul. By being actively involved and invested in local causes, events, and initiatives, you become more than just a business; you become a trusted and familiar presence - the first name that comes to mind when they think “financial advisor.”.
Organize financial literacy workshops in community hotspots, showing your expertise and forming personal connections.
Team up with local businesses to co-brand financial guides, expanding your reach and street cred.
And don't forget about philanthropy - get involved, and give back.
Crush It With Podcast Tours
Epic Stat: Quoting a recent Pew Research Center article, “As of 2023, 42% of Americans ages 12 and older have listened to a podcast in the past month, according to “The Infinite Dial” report by Edison Research.”
What to do?
Identify podcasts that align with your target audience and resonate with your brand.
Reach out to the podcasters and propose a collaboration. Share your unique insights and the value you can bring to their audience.
Once you're on the podcast, bring your A-game and deliver content that leaves a lasting impact on the listeners. Share compelling stories, valuable insights, and practical tips that showcase your expertise.
After each episode drops, promote that shiz on social media, email lists, and wherever your tribe hangs out.
Engage with your new audience, answer their questions, and make them feel like part of your inner circle. When you're everywhere, people can't help but think you're the real deal.
Build Authority And Convince With Social Proof
We humans are inherently social beings, and seeking validation from others is ingrained in our nature. Your potential clients are no exception to this rule.
The numbers don't lie - depending on the source, over 80% of consumers turn to reviews before making a hiring decision. They look for that social proof, those testimonials and feedback from real people, to validate their choice.
This is why social proof is a vital element in building trust and credibility for your business. It's not just a nice-to-have; it's a must-have in today's competitive landscape.
Here's your winning strategy:
Gather client testimonials, success stories, and case studies and showcase them on your website. Get your happy clients to drop those raving reviews on Google, Yelp, or other online review sites people use for research.
Flaunt any awards, badges, or recognition you've racked up. And if you have notable personalities endorsing you or collaborations with industry bigwigs, wave that flag high and proud.
Social proof is one of your most persuasive tickets to authority status - leverage it!
Finally: Attract More Leads And High-Net-Worth Individuals With The Taylor Method
Attracting leads and high-net-worth individuals is the holy grail of financial advisory practice. And with The Taylor Method, it's not just a dream; it's a reality waiting to unfold.
So, what sets The Taylor Method apart from the rest?
The Brainchild of Eszylfie Taylor, a dynamic and active MDRT Top of the Table producer. As one of the top 1% of financial advisors worldwide, Taylor's expertise forms the bedrock of this unparalleled system.
Bid farewell to the days of battling objections. The Taylor Method redefines your sales mindset, shifting the focus from product-pushing to problem-solving. By placing your client's needs at the forefront, you'll experience a remarkable reduction in objections, paving the way to smoother and more fruitful interactions.
Proven Success on a Global Scale. This field-tested system has already empowered thousands of financial advisors worldwide, propelling them to new heights of achievement.
A Wealth of Content for Sales Cycle Mastery. Knowledge is the key to success, and The Taylor Method unlocks a treasure trove of resources to help you navigate every pillar of the sales cycle with finesse. From prospecting to closing, you'll find a deep library of content that equips you for every challenge that comes your way.
Success Stories that Inspire. The Taylor Method has transformed countless financial advisors into industry titans. Their success stories speak volumes, inspiring you to envision what's possible for your career.
Don't wait for success to come knocking.
Go out there and claim it with The Taylor Method by your side. Your journey to end money worries begins here.